Privacy Policy

Alura, Inc. ("Alura," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (alura.co) or use our client portal and related services (collectively, the "Services").

We may collect the following categories of information:

• Contact information — name, email address, and any details you submit via our intake forms.
• Account credentials — email address and hashed passwords used to authenticate you in our client portal.
• Usage data — pages visited, time on site, browser type, IP address, and referring URLs, collected automatically via analytics tools (Google Analytics, Vercel Analytics).
• Communications — messages or inquiries you send to us directly.

We do not intentionally collect sensitive personal data (e.g., health, financial, or government ID information).

We use collected information to:

• Provide, operate, and improve the Services
• Communicate with you about your account, onboarding, and service updates
• Analyze usage trends to enhance user experience
• Comply with legal obligations

We do not sell your personal information to third parties.

We may share your information with trusted service providers who assist in operating our Services (e.g., Firebase / Google Cloud for authentication and data storage, Resend for transactional email, Vercel for hosting). These providers are contractually obligated to keep your information confidential and use it only for the services they provide to us.

We may also disclose information when required by law or to protect the rights, property, or safety of Alura or others.

We retain your personal information for as long as your account is active or as needed to provide you with our Services. You may request deletion at any time (see Section 7).

We use cookies and similar tracking technologies to understand how users interact with our site and to improve our Services. You can control cookie settings through your browser. Note that disabling cookies may affect the functionality of certain features.

You have the right to access, correct, or delete the personal information we hold about you. To submit a data deletion request or any privacy-related inquiry, please email us at:

alura@alura.co

Please include "Data Deletion Request" in the subject line and the email address associated with your account. We will respond within 30 days and complete verified deletion requests within a reasonable timeframe.

Please note that some information may need to be retained for legitimate legal or business purposes (e.g., billing records, fraud prevention).

We implement industry-standard measures to protect your information, including encrypted data transmission (TLS), Firebase Authentication, and role-based access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us at alura@alura.co.

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated "Last updated" date. Continued use of our Services after changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy, please reach out:

Alura, Inc.
alura@alura.co