Beauty begins with
you
Makeup shopping should be about you, not the products. Alura is here to fix that.
Explore
Why Alura?
Our AI-powered platform helps you discover and curate the perfect makeup products for your unique style and preferences.
AI Search
Find makeup for you - tailored specifically to your unique features and preferences.
Color Matching
Find your perfect shade match across thousands of different brands and products.
Trending Looks
Stay updated with the latest beauty trends and recreate them with products that work for you.
Smart Shopping
Compare prices across retailers and find the best deals on your favorite beauty products.
Discover Your Signature Look
Alura helps you explore and find the perfect makeup products tailored to your unique complexion and style preferences.
- AI-powered product matching
- Personalized shade recommendations
- Virtual try-on technology
Products Made Easy
Your next favorite product is a swipe away. Our intuitive mobile experience makes discovering and purchasing your favorite products easy and fun.
- Save your favorite products
- Get notifications on sales and restocks
- Track your beauty journey
Join the Movement
Be the first to experience Alura when we launch. Coming soon.